HTC has been focusing a lot in the mid-tier market from the last couple of years with its Desire lineup of phones, and the sales have hiked as well. With that strategy in mind HTC unveiled the bold and vibrant looking Desire 826 at CES 2015.
With the selfie game on, the prime focus for HTC was the front facing or selfie camera, after launching the Desire Eye with 13MP front shooter, this time they turned tables with a 4 UltraPixel front camera similar to One M8’s primary shooter (You may get a 13MP front camera depending on the country). With bigger pixels it’ll be better to click those low light selfies now! It also comes with the HTC’s iconic BoomSound speakers which are cleverly hidden on top and bottom bezels. The screen is a 5.5 inches Full HD LCD panel.
HTC Desire 826 is powered by a 64-bit Qualcomm Snapdragon 615 octa-core chipset clocked at 1.7 GHz paired up with 2 Giga Bytes of RAM to power this pocket-friendly beast! It’s packed with 2600 mAh Battery, and it runs android 5.0 Lollipop with HTC’s sense skin on top.
HTC says the desire 826 will be available later this month in Asian markets and gradually reaching out in other markets. With the two tone Bold color pallet, powerful internals and a big beautiful display, HTC is all set to fire up the mid-tier market this year too!