Well, that’s strange! Looks like Mattel and Google are up to something unusual, or more than usual. Mattel – the toy company – in association with Google sent out invitations last Thursday to media for an event, entitled “view what’s next”, in New York City.
“Mattel invites you to view what’s possible with exclusive announcement and product debut,” reads the invitation, and hints at the classic View-Master toy from Mattel.
The event is on Feb. 13 – a day before 112th North American International Toy Fair starts – in New York City. And the press briefing starts at 9:00 AM EST. Till then, Stay tuned.
SOURCE / Mashable