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John Sculley-backed Obi Worldphone announces the SF1 and SJ1.5

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Obi Worldphone, former Apple CEO John Sculley-backed smartphone brand, has announced two new Android phones aimed at emerging markets. And the handsets are dubbed as the SF1 and SJ1.5.

Designed by Ammunition, a San Francisco-based studio founded by former Apple industrial designer Robert Brunner, the SF1 is a 5-inch full-HD (Gorilla Glass 4) affair with an elevated display, while the SJ1.5 is a low-end offering.

The SF1 packs a 64-bit Snapdragon 615 SoC and 3,000mAh battery with Quick Charge 1.0, alongside a 13-megapixel main shooter with f/2.0, and a 5-megapixel front snappier.

Obi SF1

The dual-SIM LTE-compatible SF1 will be offered in either 2GB RAM and 16GB storage option or 3GB RAM and 32GB storage, depending upon the variant you choose, with support for microSD expansion.

On the lower-end, we have the SJ1.5 with a unique design approach. The handset is actually flat on the top and curved on the bottom, leading to an asymmetrical body.

Obi SJ1.5

The SJ1.5 features a 5-inch 720p display (Gorilla Glass 3), MediaTek MT6580 SoC, 1GB of RAM and a 3,000mAh power unit. The phone offers an 8-megapixel rear camera with f/2.2, and a 5-megapixel front unit.

Both the handsets run a custom flavor of Android, namely Lifespeed. The SF1 ships with Android 5.0.1, while the SJ1.5 comes with Android 5.1.

The handsets are set to launch in October in developing markets, including India, Indonesia, Kenya, Nigeria, Pakistan, Saudi Arabia, South Africa, Tanzania, Thailand, Turkey, the UAE and Vietnam.

The SF1 with 2GB RAM/16GB storage will retail for $199, while the 3GB RAM/32GB model will sell for $249. The more affordable SJ1.5 will set you at $129.

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