Apple announces the new Apple TV with Siri and touchpad control

Apple on Wednesday announced the new Apple TV, which will run a new operating system called tvOS.

The new set-top box will have Siri, allowing users to control the TV with their voice commands. There’s also a remote with touchpad and buttons included, which lasts for up to three months on full one-time charge.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

The operating system for the new Apple TV is based on iOS, and comes along universal support for apps. On stage, the developers of Crossy Road demoed a new version of the app exclusively for the Apple TV – with a new multiplayer mode available.

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Apple will start shipping the new Apple TV coming late October for a retail price of $149 for the 32GB model and $199 for 64GB.