Google has a new (and flat) logo

Google has rebranded its logo, adopting the flat interface. The company refreshed its logo several times in the past, but this one’s the biggest update till date.

This actually makes sense as the company recently restructured itself under a new parent company called Alphabet, parting some of the non-web related projects.

Here’s Google’s official statement:

Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

[videoembed type=”youtube” url=”https://www.youtube.com/watch?v=olFEpeMwgHk”]

Google says the new logo will be visible across all of its products soon.

/ Google Blog