Apple’s latest iPad Pro ads take on PCs

Apple has aired a string of new iPad Pro commercials on YouTube, highlighting the tablet’s capabilities against PCs. The ads feature real tweets from real people, and address an individual’s social media concern. The usernames are real, but the avatars have been changed to reflect the presenters.

Each of iPad Pro commercials feature a big print-out of real tweets, with a presenter supporting them, followed by a helpful narrator giving friendly advice — briefing the iPad Pro features, actually. Watch the 15-second-long iPad Pro commercials right after the break.

iPad Pro — No PC viruses — Apple

iPad Pro — Better than a computer — Apple

iPad Pro — Don’t hunt for Wi-Fi — Apple

iPad Pro — Do more with Word — Apple