Apple Watch Studio brings new customization experience online and offline
Customers can now choose from a wide range of timepiece materials and bands to form over a thousand combinations at Apple Stores and on Apple.com.
After announcing the Apple Watch Series 5, Apple introduced a new buying experience for customers, Apple Watch Studio.
Customers can now choose from a wide range of timepiece materials and bands to form over a thousand combinations at Apple Stores and on Apple.com. Previously, Apple Watch used to ship with a fixed pair of case and band, which required an additional purchase if you wanted a different band than what’s in the box. That is no more now.
The watch customization tool is live on Apple.com. Once you’re started with Apple Watch Studio on the web, you’re required to choose the size at first, 40mm or 44mm, and then the choices for the case appear up next. You can go with either aluminum, stainless steel, titanium, or ceramic, depending on the availability and your budget, followed by the band selection. And you’re done!
You can try Apple Watch Studio yourself here. The same buying experience will be available at Apple Stores around the world soon.