Zendesk and Apple have announced that Apple Business Chat is now generally available. This service allows business users to connect iMessage capabilities to their customer support software. It was first introduced in 2018 and had companies to offer chat support through iMessage integration and interact with customer service.
Companies like Freshly and Four Seasons Hotels and Resorts have already started using Apple Business Chat to support their customers through iMessage in real-time, combining it into their websites and iOS apps.
Apple Business Chat makes it easier for customers to message you than to call, helping drive engagement at a lower cost. With more self-service options and tools for delivering personalized experiences, you can unlock new revenue streams while bringing CX to the next level.
Companies adopt messaging in their customer service platform for resolution speed, 24-hour support capabilities, more personal interactions, and efficiency for their support teams. Plans that integrate Apple Business Chat start at $495 per month, and additional tiers are only available for an annual commitment. Apple Business Chat is available with a Sunshine Conversations plan.