App Store prices increase in Chile, Mexico, Saudi Arabia, and Turkey

Apple informed developers about the upcoming App Store price changes through its developer website. The price increase will take effect in Chile, Mexico, Saudi Arabia, and Turkey due to tax changes in respective countries.

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in response to tax changes in Chile, Mexico, Saudi Arabia, and Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

As mentioned in Apple’s post, the changes are listed below:

• Chile: New value-added tax of 19%
• Mexico: New value-added tax of 16%
• Saudi Arabia: Increase in value-added tax from 5% to 15%
• Turkey: New digital services tax of 7.5% (in addition to the existing value-added tax of 18%)

‌However, the scenario seems to be different in Germany, France, Italy, and the UK as App Store proceeds will be adjusted but App Store‌ pricing will not change. The proceeds will be calculated based on the tax-exclusive price.

• Germany: Reduced value-added tax rate from 19% to 16% (effective July 2020)
• France: New digital services tax of 3% (in addition to the existing value-added tax of 20%)
• Italy: New digital services tax of 3% (in addition to the existing value-added tax of 22%)
• United Kingdom: New digital services tax of 2% (in addition to the existing value-added tax of 20%)

Developers can download the updated pricing charts. They can change prices of apps, in-app purchases and subscriptions in App Store Connect anytime. In the next few days, these changes will be made effective with the updated Pricing and Availability section in My Apps.