Apple Store online launches in India

Apple launched its online store in India on Wednesday, making it the 38th online Apple Store worldwide. It offers a range of Apple products along with Apple services to customers in India.

“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”

Customers in India can purchase AppleCare+ to extend the warranty on their products, alongside access to the trade-in program to purchase a new hardware with discounted pricing.

Apple Store online offers specialists to lend expert advice and support to customers in India via chat or phone. Customers can also order custom configurations of Mac, in addition to monthly installments for payments. The launch comes just weeks before the unveiling of the new iPhones and months before the Indian festival Diwali, which could be Apple’s strategy to soar sales in the country.