Apple launches Apple Music TV for music videos

Apple today launched Apple Music TV, a curated 24-hour livestream of popular music videos and shows. Apple Music TV will livestream popular music videos, music premieres, live shows and events, and special curated music video blocks.

On October 22, Apple Music TV will celebrate the release of Bruce Springsteen’s “Letter to You” album with an “all day Bruce takeover,” Variety noted. The channel is streaming the top 100 most streamed songs on Apple Music in a countdown to celebrate the launch today.

Apple Music TV will host video premieres every Friday at 12PM Eastern Time / 9AM Pacific Time. The video premiere will begin on October 23 with Joji’s “777” and Saint Jhn’s “Gorgeous.” The free channel is available in the browse tab in the Apple Music app and the Apple TV app for US residents only.