Apple provides new resources to celebrate Heart Month

Apple is celebrating Heart Month by promoting a new Apple Watch Activity Challenge and lifestyle insights from the Apple Heart and Movement Study.

Celebrating February’s Heart Month, Apple is offering custom complications across Apple Fitness Plus, the App Store, the Apple TV app, Apple Podcasts, and Apple Books, too.

We’re strong believers at Apple that if you can empower people with information about their health, you can change the trajectory of their well-being,” said Jeff Williams, Apple’s chief operating officer. “Keeping your heart healthy requires a holistic approach — something we’ve focused on since the first generation of Apple Watch with the inclusion of activity and workout apps, in addition to heart rate.

Today, people of all ages can use our products and services to learn more about staying healthy, work toward their personal goals, and have a lot of fun along the way.

Apple Newsroom

In the new Heart Month Activity Challenge, users are required to complete 30 minutes in their Exercise ring to earn a special award on February 14. Fitness Plus will also feature a special section of 30-minute energizing workouts to motivate users toward their exercise, starting February 14.

Apple App Store has a collection of apps that help users take care of their cardiovascular health by providing insights into their heart rate and activity levels. Furthermore, Apple Books and the Apple TV app house a collection of titles that focus on heart health and healthy living.

Apps like HeartWatch (Tantsissa), Gentler Streak (Gentler Stories), and Zones (Flask) can empower users to optimize their fitness and overall wellness by accessing personalized workouts, monitoring key heart rate metrics, and tracking health vitals.

Apple Newsroom

Apple also shared insights from the Apple Heart and Movement Study in the press release. The analysis is based on more than 18 million workouts logged using the Apple Watch during the pandemic, according to Apple.

In a new preliminary analysis of activity data shared from the Apple Heart and Movement Study, researchers from Brigham and Women’s Hospital, in collaboration with the American Heart Association and Apple, found that after analyzing more than 18 million workouts logged using Apple Watch during the pandemic, study participants relied on getting their activity minutes in by walking, cycling, and running the most.

They also found that participants ages 65 and older were actually more likely than their younger counterparts to stay on track, meeting their goal of at least 150 minutes of activity per week.

Apple Newsroom

For customers looking to upgrade their Apple Watch this February, Apple is offering extra savings in Canada, Germany, Italy, Spain, the United Arab Emirates, the United Kingdom, and the United States on Apple Watch trade-ins.