Nothing will open a store in London this year

Nothing is set to open its first Nothing Store in London before Christmas this year. The boutique space will be located at 4 Peter Street in Soho, London’s ‘vibrant cultural hub.’

Nothing’s currently limited product lineup — including the Phone 1, Ear 1, and future Ear Stick — will be sold through the store. It should come as no surprise that there will be rewards for those who join in on opening day: free merchandise and 100 limited edition Ear Sticks will be available for purchase on a first-come, first-served basis.

Nothing Store will sit in the heart of Soho, London’s vibrant cultural hub. Sharing values and space with some of the world’s most innovative design and fashion names.

With industrial and mid-century design inspirations, including the iconic Olivetti stores in Italy, the boutique space is unlike the tech stores you’ve been to before. It’ll be a unique way to experience our entire product range. 

England-based Nothing is a maker of consumer electronics, co-founded by Carl Pei, who also co-founded the Chinese smartphone company OnePlus. In July last year, the company unveiled its Ear 1 earbuds, followed by Phone 1 this year.