Phil Schiller becomes Apple Fellow, Greg Joswiak is now Marketing SVP

Apple announced that Phil Schiller is moving on to become an Apple Fellow, departing from his executive role in the marketing team. Schiller will carry on to lead the App Store and Apple Events, while Greg Joswiak will take over as Apple’s senior vice president of Worldwide Marketing.

Apple CEO Tim Cook said in a press release:

Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple. Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.

Schiller first joined Apple in 1987 and has helped guide the company’s product and marketing efforts for 30 years. He recently led the effort to plan and execute the first-ever virtual WWDC 2020, which set a new bar for virtual events through its execution. Schiller also said:

It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more. I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.

Joswiak has been at Apple for more than 20 years, serving as the vice president of Worldwide Product Marketing for the past 4 years. As a senior vice president of Worldwide Marketing, he will now be in-charge of Apple’s product management and product marketing, developer relations, market research, business management, and education, enterprise, and international marketing.