Apple plans to extend Apple TV Plus free trial through February 2021

Apple is providing additional three months of Apple TV Plus to subscribers on year-long free trial. This will extend the trial period through February 2021 for customers who purchased an Apple device beginning September 2019 and activated their subscription when Apple TV Plus launched.

Subscribers who have free access to Apple TV Plus had their trial periods to expire at the end of October. But Apple is planning to extend the expiry date until February next year, based on the subscription date. Also, customers who signed up for a free year of service after any device purchase between November 2019 and January 2020 will also be part of this extension.

However, subscribers who signed up for Apple TV Plus for a free year after January 31, 2020 will not benefit as their free trials will extend beyond the promotion period.

According to 9to5Mac, subscribers on an annual plan or a monthly plan will receive $4.99 credit for each month through February, which can be used toward payment for any other Apple purchase. The monthly credits will be applied automatically.

Apple’s strategy with the extension of free trials is not entirely clear, but it’s a good news for Apple TV Plus subscribers, both paying and non-paying.