The long-awaited AirTag finally unveiled, priced at $29

Apple has finally unveiled AirTag, a smart tracker to easily locate “the items that matter most,” after many launch rumors.

AirTag is a small round-structured tracker with a built-in Apple-designed U1 chip that uses Ultra-Wideband technology. This technology enables precise finding for iPhone 11 and iPhone 12 users. The AirTag is made with stainless steel and is IP67 water and dust resistant but “might decrease as a result of normal wear” on resistance. It has a speaker and over a year’s worth of user-replaceable CR2032 standard battery, with replacement battery sold separately.

We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.

‌Apple’s item tracker‌ has a similar setup procedure as Apple’s AirPods; you can connect to the AirTag by bringing it closer to your ‌iPhone‌ and also can assign an AirTag to an item and name it using defaults like “Keys” or “Jacket” or use a custom name.

AirTag connects to Apple’s Find My app on the iPhone and shows the tracker’s current or last known location on a map. If the tracker is within the Bluetooth range, then you can ring it using the Find My app or ask Siri to play a sound.

You can also place the AirTag into Lost Mode and be notified of its location or when it is in range with the Find My network. If someone finds a lost AirTag, then they can tap it using their iPhone or any NFC-capable device which guides them to a webpage that displays the contact phone number of the owner (if provided with one).

The Precision Finding uses input from the camera, ARKit, accelerometer, and gyroscope. It guides you to the tag using sound, haptics, and visual feedback.

Apple has provided a range of accessories for the new AirTag. The device can be equipped with a Polyurethane Loop, Leather Loop, and Leather Key Ring. It has also released an exclusive AirTag Hermès edition that comes with handcrafted leather accessories like the Bag Charm, Key Ring, Travel Tag, and Luggage Tag and will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.

AirTag will be available for customers starting April 30, with pre-orders going live on April 23. If you choose to buy a single tag, then it will cost you $29, but a pack of four will cost you $99 only.