Apple has previewed Apple Via del Corso, a new addition among the 16 other retail stores in Rome, Italy. Apple Via del Corso opens Thursday, May 27 at 10AM CEST.
Apple says “the store preserves the grand Palazzo Marignoli, paying homage to Rome’s rich history of art and culture, and making it one of the company’s most significant restoration projects.”
The store also brings the first-ever Today at Apple Made in Rome program to provide youths with inspiration, skills, and tools to explore their passions. In the coming months, over 40 local artists will lead sessions in the fields of music, art and design, content creation, and video to support local communities.
We can’t wait to begin a new chapter in Rome with the opening of Apple Via del Corso,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “The new store represents a celebration of the unique history and art of Roman culture, and we hope to inspire creativity among the local community with our Made in Rome program and future Today at Apple sessions.
The building was originally constructed in 1873 and Apple with a team of local restorers collaborated to create a thoughtful combination of historic and contemporary architecture with Via del Corso. The store is spaced over two floors connected by a grand staircase dating back to 1888.
On the upper floor, the Forum occupies a ballroom of the Marquis’s palazzo, where Today at Apple sessions will take place. Neighboring to the Forum is a dedicated space for Apple Support and the Genius Bar, where a team of conservators has restored the geometrically patterned, hand-painted ceiling.
Customers will need to book an appointment at apple.com/it/viadelcorso to visit the Apple Via del Corso store. Otherwise, they will be welcomed based on store occupancy. The store will be open with all the health and safety procedures that are being followed across all Apple Store locations. Apple has 117 Apple Store locations across 12 countries in Europe.