Apple iPhone 15 Pro and 15 Pro Max feature an Action button and a titanium case

Apple has unveiled its latest flagship iPhones today – the iPhone 15 Pro and 15 Pro Max. The phones feature significant hardware upgrades, including a titanium enclosure, an advanced camera system, and an Action button, among others.

The iPhone 15 Pro and 15 Pro Max have a 6.1-inch and 6.7-inch display, respectively. While the screen size remains the same as the standard iPhone 15 lineup, the Pro models come with ProMotion and always-on display. Apple says the iPhone 15 Pro models are designed with aerospace-grade titanium, featuring a new refined brush texture, contoured edges, and slimmer bezels.

The Pro lineup is powered by the new A17 Pro, the industry’s first 3nm chip. Apple says the new CPU is up to 10 percent faster, and the Neural Engine is now twice as fast. The redesigned GPU is up to 20 percent faster, featuring a new 6-core design that increases peak performance and energy efficiency. It’s the “biggest GPU redesign” in Apple’s history.

The iPhone 15 Pro models have a USB-C port with data transfer speeds up to 10Gbps – that’s up to 20x faster than before, thanks to USB 3. Although the non-Pro models are equipped with UCB-C, they lack USB 3 support for data transfer.

The pro-level camera system on the iPhone 15 Pro series goes even further. With a new 24-megapixel super-high-resolution default, the 48-megapixel main camera offers three different focal lengths to choose from – 24mm, 28mm, and 35mm – that can be set as a new default. While the iPhone 15 Pro features an expansive 3x telephoto camera, the Pro Max pushes it to 5x at 120mm focal length. Apple says it’s the longest optical zoom ever on iPhone, thanks to the innovative “tetraprism design.” Furthermore, the iPhone 15 Pro and 15 Pro Max will be able to shoot spatial video later this year for Apple Vision Pro.

The Action button now replaces the ringer switch on the left side of the phone. It is set to toggle between ring and silent by default but can be customized accordingly. The button can perform a range of tasks, including running shortcuts, launching the camera, turning on the flashlight, or activating accessibility features.

The iPhone 15 Pro will start at $999 with 128GB of storage, and the iPhone 15 Pro Max will start at $1,199 with 256GB of storage. Available in black, white, blue, and natural titanium finishes, the Pro lineup will hit the stores on September 22, with preorders beginning September 15.