TAG Heuer Unveils The $1,500 Connected Android Wear Watch

Swiss watch-maker TAG Heuer has announced its first smartwatch, in collaboration with Google and Intel, powered by Android Wear. It’s called the Connected watch.

TAG Heuer’s Connected intersects luxury and digital technology at $1,500, giving a sort of competition to the Apple Watch which accounts as much as $17,000 for the gold model.

For $1,500, the TAG Heuer Connected offers you almost everything that other Android Wear watches do. The Connected follows the design language of the company’s analog Carrera.

The TAG Heuer Connected measures 46mm in diameter, featuring a titanium body and signature strap in seven bright colors. The transrefelective sapphire glass display makes it easy to use the watch even in the bright sun.

The watch features include an Intel Z34xx processor, 4GB of storage, IP67 water and dust resistant certificate, and Wi-Fi.

With three new watch dials from TAG Heuer – GMT dial, 3-hand dial, and chronograph – you’ll also be able to choose other dials through the Play Store, as the watch is Android Wear-friendly.

The Connected watch will ship with TAG Heuer’s in-house apps like GolfShot Pro, RaceChrono Pro, Insiders and Viewrangers. The wearable works with both iOS and Android.

After the two-year warranty of the $1,500 Connected Android Wear watch, you’ll have the option to swap it for an analog TAG Heuer Carrera.

/ TAG Heuer