Google redesigning Search on mobile
The company describes the updated UI as a ‘major visual redesign.’
Google is to roll out a redesigned Search on mobile soon. The company describes the updated UI as a ‘major visual redesign,’ and hopes to bring ‘information into focus’ by simplifying things, improving the readability of text for users.
“We wanted to take a step back to simplify a bit so people could find what they’re looking for faster and more easily,” says Aileen Cheng, Google designer.
Here are the five changes Google made on their Search:
1. Bringing information into focus. “We want to let the search results shine, allowing people to focus on the information instead of the design elements around it,” says Aileen. “It’s about simplifying the experience and getting people to the information they’re looking for as clearly and quickly as possible.”
2. Making text easier to read. One way the team did this was by using larger, bolder text, so the human eye can scan and understand Search results faster. “We’re making the result and section titles bigger, as well,” Aileen says. While we’re on the subject of text: The update also includes more of Google’s own font, which already shows up in Android and Gmail, among other Google products. “Bringing consistency to when and how we use fonts in Search was important, too, which also helps people parse information more efficiently,” Aileen explains.
3. Creating more breathing room. “We decided to create a new edge-to-edge results design and to minimize the use of shadows, making it easier to immediately see what you’re looking for,” says Aileen. “The overall effect is that you have more visual space and breathing room for Search results and other content to take center stage.”
4. Using color to highlight what’s important. Aileen says that some other iterations of the redesign experimented with using lots of bold colors, and others tried more muted tones. They weren’t quite right, though, and ultimately the team focused on centering content and images against a clean background and using color more intentionally to guide the eye to important information without being overwhelming or distracting. “It has an optimistic feel, too,” Aileen says.
5. Leaning into that “Googley” feeling. If you’re noticing the new design feels a little bubblier and bouncier, you’re onto something. “If you look at the Google logo, you’ll notice there’s a lot of roundness to it, so we’re borrowing from that and bringing it to other places as well,” says Aileen. You’ll see that in parts of this redesign, like in rounded icons and imagery. “That form is already so much a part of our DNA. Just look at the Search bar, or the magnifying glass,” Aileen points out.
The revised UI will have a larger and bolder text and users will get to see more of Google’s font in the results. It will also use colors “more intentionally” which will help users highlight important information on their search.