CTA takes CES 2021 all-digital, cancels physical conference
CES will be back in Las Vegas in 2022.
The Consumer Technology Association (CTA) has announced that CES, the world’s largest tech conference, will take an all-digital format in January 2021 due to COVID-19. CES 2021 will take place from January 6-9, 2021. The association noted that the gathering of tens of thousands of people wouldn’t be safe during the pandemic.
CTA’s president and CEO Gary Shapiro said:
Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.
Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.
CTA plans to return to its physical conference in Las Vegas for CES 2022 and will “combine the best elements of a physical and digital show.” More information about the event will be revealed as the date comes closer.