The Wall Street Journal will continue its partnership with Apple News, as the news app has brought them a “significantly new audience,” The New York Post citied. The Journal is one of the few newspaper publishers to participate in Apple’s news subscription service from the beginning.
Apple News has proven to bring new readers and a “genuinely different audience,” which includes more women than men and more of youngsters, for WSJ. News Corp. CEO Robert Thompson, in an earnings call last week, said:
That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time. And it is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal itself, it’s more men than women.
A little over a month ago, The New York Times announced that it was ending partnership with Apple News and pulled off its articles from the news app. The Times mentioned the service didn’t “align with its strategy of building direct relationships with paying readers.”