Google said in a statement:
As an open platform, Android allows multiple app stores. In fact, most Android devices come with at least two stores right out of the box, and users can install others. For developers who choose to distribute their apps on Google Play, our policy has always required them to use Play’s billing system if they offer in-app purchases of digital goods. We are always working with our partners to clarify these policies and ensure they are applied equitably and reasonably.
Google’s updated guidelines will probably upset developers as they will get a short amount of time to comply with the changes before facing enforcement. However, it’s unlikely that there will be any immediate removal or suspension if developers failed to comply when the changes are reflected, according to Bloomberg.
Some major apps like Netflix, Spotify, and Tinder have bypassed the rule and are prompting customers to pay directly from their credit card, instead of Play Store account. Doing so cuts off Google’s 30 percent commission for in-app purchases. Google and Apple have been facing scrutiny over the Play Store and App Store practices, respectively.
Meanwhile, popular app makers including Epic Games, Spotify, and Tile have formed up together the “Coalition for App Fairness” nonprofit organization to fight against Apple.