Apple has officially revealed the new iPhone 12 Pro and iPhone 12 Pro Max, alongside iPhone 12 models. Tim Cook announced the handset claiming it to “push the boundaries of innovation” for the people who “want the absolute most out of their iPhones.”
Apple goes back to its old iPhone 5’s flat body design for this year’s iPhones. With HDR and Dolby Vision support, iPhone 12 Pro has a 6.1-inch OLED Super Retina XDR display, while the Pro Max stretches to a 6.7-inch display. The screen on the Pro Max is the biggest screen on an iPhone. Apple’s Ceramic Shield technology comes in here as well; it’s stronger than last year’s Gorilla Glass and claims to offer a better drop test protection.
Measuring at 7.4mm thickness, the new iPhones are powered by A14 Bionic chip. And of course, they support 5G connectivity. iPhone 12 Pro and iPhone 12 Pro Max measure 146.7 x 71.5 x 7.4 mm and 160.8 x 78.1 x 7.4 mm, respectively.
Both Pro models include triple camera arrangement with Ultra-wide, Wide, and Telephoto cameras. The Pro Max’s main camera sensor is 47 percent larger, says Apple, with 1.7μm pixels for improved low-light photography. And the addition of LiDAR Scanner, first seen on iPad Pro, aids for improved low-light photography by delivering better autofocus in low light condition. That’s just one use case; LiDAR implements depth mapping technology which is very useful in Augmented Reality applications.
With iPhone 12 Pro and iPhone 12 Pro Max, you’ll be able to shoot and edit 10-bit Dolby Vision content on-device. This is something only these phones can do at the moment. Apple is also bringing Apple ProRAW, a new file format offering more flexibility for photo editing just like other RAW formats.
As for the colors, iPhone 12 Pro models are available in four finishes: silver, graphite, gold, and pacific blue. Both feature MagSafe 15W charging as well as Qi wireless charging, coming with a range of MagSafe-supported accessories from Apple and third-party manufacturers.
iPhone 12 Pro and iPhone 12 Pro Max will start at $999 and $1,099 respectively. The storage options are 128GB, 256GB, and 512GB. The new Pro will be available in the United States, Germany, the United Kingdom, Japan, China, Australia and other 30 countries starting October 23. Pre-orders begin this Friday, October 16. The Max variant, on the bigger hand, will ship from November 13, with pre-orders beginning Friday, November 6.
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